Max G. Gifford

Max creates and manages bespoke financial plans that maximize the potential of each of his clients’ financial situations. He enjoys working with individuals who want to learn more about their finances and who are seeking someone who has a genuine concern for their well-being. Max serves as a financial coach to help align his clients’ goals with their money while using proven strategies to improve their financial picture.

Max is the son of Marshall Gifford, CLU, ChFC, the founder of Gifford Financial, a North Star Resource Group affiliate financial advising practice. As Max grew up watching his father achieve success with his financial practice, he was determined to carry on that legacy.

Because of that, upon his graduation from the University of St. Thomas with a degree in finance, he joined the Gifford Financial team as its newest advisor. As a member of the Gifford Financial team, he leverages decades of experience in the field along with a proven track record of success to offer strong financial strategies to every client who he works with. And, to uphold the reputation that Gifford Financial has forged over their decades of experience.

Max continues to reside in his hometown of St. Paul, MN. Outside of the office, he enjoys doing anything outdoors—biking, wake surfing, and even skiing in the wintertime. He also loves spending time with his friends and family, including his father, Marshall.

_{Max is a registered representative and investment advisor representative of Securian Financial Services, Inc.}